Multi-Media Reporting: The Ariel Wesler View

Multi-media reporting is becoming more and more prevalent in the world of journalism – broadcast and print journalists alike are asked to adopt more skills and be more versatile when it comes to their reporting styles. Ariel Wesler, a broadcast journalist from local station KSBY, agreed to meet with me so that we could talk about journalism, multi-media reporting, and the beautiful Central Coast.

A graduate of USC, Wesler has worked for different stations throughout the West Coast. He ended up in San Luis Obispo a few years back and is very happy with his placement. Wesler explained to me that he is accountable for his own filming, reporting, and video editing in order to get his story ready for the 5 o’clock news cast every day. As a reporter for KSBY he is required to update his story online at least three times a day, not to mention post on Facebook and other social media sites.

One way KSBY is different from other news stations is that it requires its reporters to not only update their stories on the web, but also they are expected to update the Facebook page and let the station’s followers know about the journalists’ personal lives, rather than just the people on the TV screen. Ariel uses Facebook and other social media sites in his personal life, as well as his professional life. He loves being able to receive instant feedback from his followers. “The best part of my day is when I get feedback from viewers,” he says. “You are starting a conversation, you may have changed somebody’s day. You have a lot of power as a journalist – you have the chance and the opportunity to change public perception and I think that is something you should be proud of.”

As far as the future of journalism? Well, even though the topic is extremely prevalent not only in journalism schools, but in the industry in general, Ariel doesn’t think the industry is going anywhere fast. He explains, “I’m excited. I think my job will definitely be relevant… I don’t think our industry is going anywhere, I don’t think it’s dying at all.”

Whew – as a student who will soon graduate with a journalism degree, that is nice to hear.

Note: the original interview took about 20 minutes – this is an edited clip. Leave me a comment if you would like to hear the full version of the interview.

My interview with Ariel Wesler was extremely interesting and eye opening. A big thank you goes out to him and the rest of the KSBY staff who were so helpful over the past week!

Want to read some of Ariel’s stories/see some of his videos? Visit the KSBY website and search “Ariel Wesler.” Here is a link to one of his favorite stories: Teens experience dangers of distracted driving.

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Posted by on April 28, 2011 in Jour 410


Amazing Video Editing – Symmetry

In my Journalism 303 class we are learning how to edit video for the web. Each class meeting we look at about 5 videos that display different types of editing, sound effects, filming techniques, etc. Yesterday, we watched the following video (found on Vimeo) and it blew me away.

Note: I tried to embed the video, but it appeared as though the embed code wasn’t working properly. I will try to embed it at a later time, but for now here is the link to Symmetry.

The clips are fantastic. The sound is even better – pay attention when the adult is walking the baby across the pool deck. It is amazing that you can hear the foot steps over the music. That displays some pretty amazing sound editing skills.

One thing that I like about Vimeo over YouTube is that there seems to be more of a standard for the video quality. They have less “amateur” videos and it is easier to find something of higher quality, perhaps filmed and edited with more experience. There is also a certain journalistic quality found on many of the Vimeo videos that I have seen. And, well, as a journalism student I am naturally drawn to those types of videos. (Don’t get me wrong – YouTube definitely has its perks – hello, David After Dentist or Honey Badger anyone? – but Vimeo and YouTube serve different purposes. And yes, we did watch both of those videos in my Journalism 303 class.)

What did you think? What are your favorite YouTube and Vimeo videos?

P.S. The other videos posted by Everynone on Vimeo are also worth checking out. You will not be disappointed.

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Posted by on April 27, 2011 in Jour 303, Just for Fun


Bull Riding

Here is a video of our very own Elizabeth Layton riding a steer in the Cal Poly Rodeo on Open House weekend.

She is pretty awesome, don’t you think? That was only the second time she had ever been on a steer, and she won the competition (along with a belt buckle)! So glad I caught this on video. Congrats, Liz!

Want to see more of my videos? Check out my YouTube channel!

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Posted by on April 26, 2011 in Just for Fun


Favorite Thing about San Luis Obispo

This is my first official attempt at video editing. The sound is a little off and the clips don’t flow quite perfectly, however I thought it turned out pretty well all things considered.

What is your favorite thing about San Luis Obispo?

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Posted by on April 25, 2011 in Jour 303


SF Giants Sing to “Dynamite”

This video was playing on the Giants website when I went on today to look up the schedule and ticket prices. It pretty much speaks for itself.

Is there anything better than the Giants? What awesome athletes and entertainers.

I bet you are wondering about the kid in the video (because we all already know Ross, Wilson, and Seymour). Well his name is Keenan Cahill and he was born with a very rare disorder called MPS VI. Over the past year or so he has become somewhat of a YouTube sensation. The video parodies started as a hobby (isn’t that always the case?) with Katy Perry’s “Teenage Dream” and soon went viral. He was born with a rare If you want to know more about Keenan Cahill, who he is, and what he does, you should visit his website.

And, of course, here is the link to the San Francisco Giants website.

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Posted by on April 22, 2011 in Just for Fun


Awkward (yet Awesome) Senior Portraits

With graduation coming up I have had to make a lot of decisions: where to move after June, which diploma frame to purchase, how many announcements to order, and whether or not to get senior portraits taken. I was leaning towards “not” in regards to the portrait, however something I just came across may have changed my mind – not sure if I can allow myself to graduate without taking some awesomely awkward senior portraits.

A Facebook friend posted this link on her page and I decided I had to share it with all my friends – like now. As my friend Matt said when he saw it (literally a minute and thirty seconds ago), “omgggggggggggggggggg this is the best thing ever” – his words, not mine.

This blog has been all business thus far, so I figured I’d add a little bit of comedic relief. So, without further adieu, here is the link to 30 Awesomely Bad School Portraits. I promise, you will not be disappointed if you click on that link.

Just to make sure you understand, here are a few of my favorites:

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Go on and look at the rest of the pictures – the captions are nearly as funny as the portraits themselves.


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Posted by on April 21, 2011 in Just for Fun


ASI Elections – Where Your Voice is Heard

With student government elections coming quickly students may be wondering who they should vote for as ASI president. Because Cal Poly has made it so easy to vote – all you have to do is log onto your student portal and click on a name – it is important that students are informed about the candidates and vote for the person they feel fits their needs best, rather than just clicking on the name they recognize. The ASI website  offers information not only about the election, but ASI activities as a whole.

This year there are two presidential candidates – Daniel Galvin and Kiyana Tabrizi. I had the opportunity to speak to both presidential candidates and get some information about each of their campaigns. Within the next week, the Mustang Daily will be printing articles about the different candidates and their platforms. Until that happens, however, here is a brief look into what each candidate stands for.

Daniel Galvin is a fourth year sociology major with a strong interest in governmental affairs – just yesterday he was in the state capital lobbying on behalf of Cal Poly students and the CSU system. His main concern as an ASI presidential candidate is to address student concerns and make their voices heard. He said that throughout the past year, as a member of different Cal Poly organizations and clubs, he has heard a lot of concerns by fellow students. The main issues he wishes to address, however, are associated with sustainable living. Galvin says that he hopes to continue former president Angela Kramer’s program Empower Poly which would establish a green innovation fund and allow students to promote sustainability throughout the Cal Poly campus and the local community.

Galvin also explains that he hopes to increase communication throughout the university by using social media sites such as Facebook and YouTube. If elected president, he will upload weekly videos about what is going on throughout the Cal Poly campus and ways that Cal Poly students can get involved. “I acknowledge that not everybody is involved in student clubs,” explains Galvin. “It’s important that we reach out to more Cal Poly students.” Galvin wants to make sure that the student voices are heard not just by other students, but by student government, Student Affairs, and administration.  Tricia Rosas, a music student at Cal Poly, says of Galvin, “he is reliable, organized, responsible and always does what he says he will do, often more. He parallels Sarah Storelli (current ASI president) in involvement, ambition … and dedication to doing the best and most that he can for students.”

In order to reach out to all students, Galvin expresses the need for a more inclusive environment at Cal Poly – one that welcomes and encourages the different types of people who make up the student body. By promoting diversity in the most fundamental way, not just diversity of race, but diversity of gender, opinions, expressions, and personal experiences, Galvin aims to be a connection between administration and students. “My number one priority is to be visible and accessible to all Cal Poly students.”

Kiyana Tabrizi is a fourth year political science student with a minor in business. Where Galvin is more on the political side of the election, Tabrizi hopes to appeal to the emotional side of student needs. She explains that even a year ago she didn’t know she would want to be the student body president, but as she got more involved with student life and started working for ASI she realized that she wanted to work to close the separation between students and government. Tabrizi explains that ASI’s “purpose is to be a resource to the students … to information, getting change on campus, to working with administration, whatever it may be,” ASI should be the connection.

Tabrizi’s main initiative is to better inform students. “[The students] view us as up on this weird platform,” she says. “We are just students, we are working for them … We hold each other accountable.” She expresses concern that there is a separation between the knowledge that is given to the student body as a whole and that which is given to the 45 students in ASI. Tabrizi wants all students to be as informed about what is going on in regards to students fees, the rec center, and any other topics which are important to and effect the student body as a whole.

The main way in which Tabrizi hopes to appeal to the voters is by encouraging and listening to the voices of the students. “I want to collaborate and I want to communicate,” she explains. “By collaborating and communicating, I want to be the students’ connection.” Tabrizi also knows what issues are important to students right now. The rec center, the food on campus, and class availability are the top three issues on her list. But it’s not just the major issues she wishes to address – she wants to hear all issues, large and small, when it comes to improving the Cal Poly experience. As ASI president, Tabrizi explains that she will do everything in her power to address those issues most important to students. Of ASI she says, “The students’ goals are our goals, the students’ plans are our plans.”

ASI elections are not for another week, but a key to having the voice that Galvin and Tabrizi wish you to have is to get informed, stay informed, and VOTE. Progress and change are only possible if you know the issues, voice your concerns, and ask questions. Both candidates will have booths set up in the UU Plaza for the next week  and would love to answer any questions you may have, or just discuss what is going on throughout the Cal Poly campus.

Want to know more? Make sure you stay updated by checking out the Mustang Daily newspaper every day or by logging on to the MustangDaily website.

Also, each candidate has their own website and Facebook page with campaign information, photos, and more. Check out their links:

Daniel Galvin: Facebook and Website

Kiyana Tabrizi: Facebook and Website

Once again, here is the link to the ASI website and the ASI elections Facebook page.

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Posted by on April 19, 2011 in Jour 410

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